When presented with only an image of
a product online, do you feel comfortable in knowing what
you're buying? More importantly, do your customers feel
comfortable? Interactive models can largely solve this problem
of uncertainty by letting users manipulate the product just
as they would in real-life. By presenting a product from
all angles and in different configurations, you give customers
a sense of control over their purchase that is often missing
in online transactions.
With a configurator, a customer can
change the color, size, components, or any other variable
feature of a product. This helpful tool allows your customers
to mix-and-match a personalized product package, potentially
exploring millions of possibilities that even a showroom
floor couldn't display. Add an online purchasing option
and your customers will be able to configure and buy the
perfect item all from the comfort of their homes.
Beat the costs of creating a new product.
Post interactive models of new designs to your websites
and get free feedback from your customers. Better yet, offer
a configurator with options that aren't available in real-life.
By tracking the most popular new creations, you let your
customers decide what novel designs they like the
Video advertising has spread through
the web like wild-fire in recent years. It can provide high-fidelity
images and motion that grabs the attention of web-surfers,
but we can go a step further. Keep the same flashy graphics
as video and add the always engaging element of interaction.
Advertising through the use of a simulation or product tour
can dynamically animate, activate, and target an audience
almost as well as the product itself.