Life Sciences includes the fields of
biology, medicine, biotechnology, industrial ecology, among
many others. The recent explosion of discoveries in these
fields points towards a new industrial revolution. This
new revolution will define much of the technology and culture
of the coming century. The first industrial revolution required
new communication technologies, as does our current information
economy. The Life Sciences revolution will be no exception.
We believe that the complex theories and data of these industries
can be best accommodated by multi-dimensional media.
One of the difficulties of communicating
life sciences topics is their scale. At the molecular
or cellular level our fingers and eyes are too big and
clumsy to effectively "experience". And at the
level of ecosystems and the global environment, we are
too tiny. The virtual reality of simulations lets us not
only shift easily between extreme scales, but also manipulate
those worlds and every space in between.
Increase the confidence and abilities
of doctors, nurses, and medical students by providing
them with a virtual practice patient. Let them try out
a new procedure or piece of equipment, or keep their skills
sharp with traditional exercises. Best of all, there's
no worry of injuring a real person. If something goes
wrong, just press the reset button!
Virtual reconstructions of crimes and
accidents help investigators to visualize a scene and allow
them to adjust variables, such as speed and distance for
a car accident or angle of entrance for a homicide, to predict
the events leading up to the scene. These high-tech tools
have been used at large institutions for years, but are
now affordable to any budget range. Forensic simulations
are increasingly popular with prosecution and defense teams
as well. They provide an engaging way to communicate facts
and theories to a jury.
shares territory with many other industries. Visit some
of our other pages for more solution ideas: